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XS Floors
Standing out in an oversaturated market
Freelance; Branding, Web Design
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Seeing the project
from 10k feet.
How do we create a stand-out brand in a saturated industry?
XS Floors
Brand Strategist, Visual / UX / Web Designer
Figma, Squarespace, Affinity Publisher and Designer
Retail, Flooring, Home Improvement
Where it started
XS Floors was a new wholesale flooring retailer with a cash and carry model. Their branding was inconsistent, and their initial message didn't resonate with their target audience. Additionally, their outdated website design and functionality made it difficult to view products and get customers excited about their own home projects.
The Process
Huco Designs teamed up with XS Floors' to revamp their brand and website. We collaborated closely with XS Floors to understand their values and target market. Through extensive research and competitor analysis, we identified XS Floors' unique selling points and developed a comprehensive brand strategy. Clear and compelling messaging was created to communicate XS Floors' commitment to high-quality, affordable flooring solutions.
Where it ended
With the overhauled website and cohesive brand strategy, XS Floors was able to gain a foothold in the saturated market. The new design featured intuitive navigation and a visually appealing interface. It was made responsive to ensure seamless browsing across all devices. Product pages were enriched with high-quality images, detailed descriptions, and complementary visuals to help customers picture their next purchase.
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Increase website traffic, conversion rates, and social media engagement to boost sales, revenue, and brand recognition.
Craft clear and consistent brand messaging that effectively communicates XS Floors' commitment to quality and customer-centric flooring solutions.
Overhaul the outdated website design and functionality, making it responsive, user-friendly, and optimized for search engines.
Develop a cohesive and compelling brand identity for XS Floors, aligning it with their values and unique selling points to create a memorable impression.
Implementing all the proper SEO and digital marketing practices is worthless if your physical store and your product is not top quality. Organic advocates will grow your business way more than any ad would.
Prioritizing user experience and responsive design leads to higher website traffic and conversion rates.
Clear and consistent brand messaging across all channels helps convey the company's values and commitment to customers.
A comprehensive brand strategy, including market research and competitor analysis, is essential to define unique selling points and create a strong brand identity.
Frequently Asked
Questions
Most projects take 3–6 weeks. Branding-only is faster. Web builds depend on page count and complexity.
Yes. Most communication is async anyway. We'll find overlap for calls.
Yes. I can design a site using your current logo and guidelines, or refresh your brand if needed.
If it's under 2 hours, I bill hourly. Anything bigger becomes a project.
Occasionally, as add-ons to branding projects. I don't offer them standalone.