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Special Olympics Calgary Winter Games
Designing a top-notch experience for athletes, families, friends, and volunteers
Agency; Info Architecture, Mid-Fi Wires
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Seeing the project
from 10k feet.
How might we design a website that serves the diverse needs of athletes, families, friends, and volunteers while ensuring seamless access to essential information, schedules, and resources?
Special Olympics Calgary
UX Designer
Figma, Google Docs, Miro
Athletics, Sports & Recreation, Social Good
Where it started
Calgary has been chosen to host the Special Olympics Canada Winter Games in 2024, a significant event aiming to enhance the athlete experience, promote inclusion, and facilitate knowledge transfer for future Games. The organizing committee's mission is to create a new brand and website that not only serves the immediate needs but also builds legacy assets for future Games.
The Process
Phase 2 involved detailed planning, wireframe creation, and page design to meet the project's vision and mission. The team worked on making the website informative, easy to navigate, and aligned with WCAG 2.1 accessibility standards. The overarching goal is to build a memorable and informative online presence while creating legacy assets for future Games.
Where it ended
This includes the creation of detailed wireframes, page designs, and the integration of additional features into the website. The project team aims to ensure that the website effectively communicates its key messages, is user-friendly, and meets all technical requirements. The completion of this phase will be a crucial milestone in the lead-up to the 2024 Special Olympics Canada Winter Games in Calgary.
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Build a strong brand and website foundation that can be leveraged for the upcoming Medicine Hat 2026 Games and beyond, preserving the Games' legacy and continuity.
Document and organize essential processes, guidelines, and resources, making them accessible to future Games' planners to facilitate smooth operations and event success.
Celebrate athletes from a wide range of abilities by delivering a website that embodies the spirit of inclusivity, communicates the transformative power of sport, and showcases the achievements of Special Olympics athletes.
Create a website that provides valuable information and resources to ensure that all athletes have an exceptional and memorable experience during the Special Olympics Canada Winter Games.
The website should be a clear and informative platform that effectively communicates key messages, delivering information about the Games, programs, and opportunities offered by Special Olympics Canada to enrich the lives of Canadians from a wide spectrum of disabilities.
Craft a brand personality that embodies characteristics like inspiration, joy, inclusivity, determination, courage, and authenticity to resonate with the Special Olympics Canada Winter Games' spirit.
Design, images, and content should revolve around athletes and volunteers, communicating their stories of transformation, achievement, and community, fostering an athlete-centric online presence.
Upholding WCAG 2.1 accessibility standards is essential to ensure the website is inclusive and user-friendly for individuals of all abilities, aligning with the core mission of the Special Olympics.
Frequently Asked
Questions
Most projects take 3–6 weeks. Branding-only is faster. Web builds depend on page count and complexity.
Yes. Most communication is async anyway. We'll find overlap for calls.
Yes. I can design a site using your current logo and guidelines, or refresh your brand if needed.
If it's under 2 hours, I bill hourly. Anything bigger becomes a project.
Occasionally, as add-ons to branding projects. I don't offer them standalone.