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Alterra Community Foundation
Increasing awareness and applications to a community grant.
Agency; UX Strategy, Web Redesign
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Seeing the project
from 10k feet.
How do you balance the technicalities of grant application requirements without overwhelming potential applicants?
Alterra Mountain Co.
UX Designer, Visual Designer
Google Docs, Figma, GoFullPage
Outdoor Recreation, Social Good
Where it started
Alterra Mountain Company' Community Foundation (AMCCF)'s website was due for a redesign in order to meet the goals of increasing awareness of the foundation, increasing both donations and grant applications, and showcasing community ‘success stories’. The purpose of the redesign was to create an engaging experience that would attract and retain visitors, while also providing a platform for the Foundation to share their mission and the work they do to give back to the mountain communities they operate in.
The Process
The process began by conducting interviews with key Foundation members to understand what users were looking for when visiting the website. The research was used to inform the design of the website and to ensure that the design would meet the needs of the users.
The design process included an analysis of the existing website’s structure and content, and a review of the user research findings. In addition to this, research also focused on competitors' sites and best-in-class practices for world-renowned foundations such as the Gates Foundation, Honnold Foundation, Water.org, and 1% for the Planet. Based on the analysis and the user feedback, the design team decided to focus on leveraging Alterra's corporate brand and prioritizing information architecture to create a simple interface that would draw users in and make it easy for them to find the information they were looking for.
Where it ended
The team redesigned the website to feature bold headers, with striking images of success stories from the foundation. The navigation was simplified to focus on the primary goals of applying, donating and learning more about the foundation. The website was also designed to be mobile-first and optimized for all screen sizes.
Overall, the redesigned website was successful in meeting the goals of increasing awareness of the foundation, increasing both donation requests and donations, and showcasing community ‘success stories’. The website successfully provided an engaging experience for visitors and served as a platform for the Foundation to share their mission and the work they do to support the community.
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Create an engaging and informative website to attract and retain visitors.
Highlight community success stories and the positive impact of AMCCF.
Raise donations and grant applications to support the foundation's initiatives.
Increase awareness about Alterra Mountain Company's Community Foundation (AMCCF) and its mission.
We reviewed traffic analytics for the site and found that majority of visitors do so on mobile. We ensure that the site was optimized for both desktop and mobile users.
Alterra Mountain Co., has a long history of serving its communities. Leveraging this history by showcasing what's been done to this point helps solidify overall messaging.
Really putting ourselves in the shoes of the intended audience (applicants and donors) helped us think through what they're actually looking for when visiting the site.
Guide users to the key actions you want them to take by focusing on key actions like applying and donating is more effective than overloading them with information.
You've got questions?Here are some answers.
Answers to some of the most common questions we get from clients.
We offer a variety of services from: branding and strategy to print design and social media assets, all the way to hassle-free websites that you can customize without us. Our mission? To make your digital presence exciting to show off.
No-code websites are drag-and-drop builders that make website building a bit more accessible to non-technical folks. We use no-code builders to empower you with the skills to tweak your site without needing any web designers (including us!) down the road.
First we do a deep-dive into your website- finding all the areas that need a little extra love. Next, we clean up your content and re-format it so visitors can find what you want them to see with ease. Then, it's all about applying designs to your content and making sure they look as good on desktop as they do on your phone. Finally, we update your site so you show up on Google (and/or any search engine of choice).
We charge on a per-project basis. We understand that every project is unique, so our pricing is tailored to your needs. We usually start with a quick phone chat to understand what it is you're looking for, and then we send over a full proposal specific to your needs.